Will your post journey far across social media, or will it rest in peace on your wall? Based on this infographic, that depends largely on when it is posted.
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks–so that when you share content you’ll get maximum exposure. This kind of insight can go a long way when launching a Facebook marketing campaign.
The Gist Of This Infographic
Whether we’re a large corporation, a celebrity or the average joe, we all love to see our Facebook posts riding the wave of likes and shares on its way to fame and popularity. Data Researchers at KISSMetrics have figured out that the timing of a Facebook post plays a critical role in defining its journey on social media.
This infographic serves as a guide timing your posts just right in order to make your social media marketing campaign a success story. It depicts statistical research and goes on to recommend the ideal day of the week, and time of day, to make your posts count. It also suggests an optimal post volume to maximize post sharing frequency.
More About Social Media Advertising
While post timing strategies can be used to improve the success of your personal posts, post timing optimization is part of the broader set of tactics within Social Media Advertising. Social media targeting strategies combine current methods like geo-targeting, behavioral targeting, and psychographic targeting, to identify and reach out to specific target groups within the general population.
Advertisement posts are generally distributed to users based on information gathered from their target group profiles using data from Social Media accounts like Facebook, Twitter, LinkedIn, etc. (Learn more on Wikipedia)