As content creators we often ask themselves, is there a proven recipe to creating great content? This infographic shows that successful content creation is the sum of adequate research, SMART goal-setting, value proposition, uniqueness, content promotion and sharing, optimization, and finally analytics i.e. measurement and evaluation.
Measure the reach and impact of your content. Link your measurement to real business objectives to prove the different that content marketing has made to your business. Evaluate the pieces of content that resonated with the audience and use the successful components to inform strategies and inspire future pieces of content.