Everywhere you turn there’s another logo or advertisement for a product or service. In order to get their message heard, marketers have turned to the latest psychological research.
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”The Gist Of This Infographic” font_container=”tag:h4|text_align:left|color:%23004cff” use_theme_fonts=”yes”][vc_column_text]What do Harlow Gale, Walter Dill Scott, and John B. Watson have in common? Combine their theories together and you have all the justification you need to make deceptive advertising a plausible strategy.
This infographics describes how buzz words, promotions, testimonials and endorsements work wonders in hooking you up and reeling you in.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”About Advertising Psychology” font_container=”tag:h4|text_align:left|color:%23004cff” use_theme_fonts=”yes”][vc_column_text]In the early 1920’s, psychologists John B. Watson and Walter D. Scott contributed to the field of advertising with the application of psychological theory. Scott said, “Man has been called the reasoning animal but he could with greater truthfulness be called the creature of suggestion. He is reasonable, but he is to a greater extent suggestible”. He demonstrated this by employing a now widespread advertising technique – direct command to the consumer. (Learn more on Wikipedia)[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text]
Categories: Business World