Color is one of the most powerful forms of non-verbal communication designers use. Color offers an instantaneous method of conveying meaning and messages in logo and graphic design. This infographic expands on color psychology as a marketing tool, and how colours are intentionally used to influence our decisions as consumers.
Our minds are inherently programmed to respond to colour. They shape our thoughts and emotions. And according to studies, colour affects more than mood – it has the ability to change our buying habits.
Source: Louise Myers Graphic Design